Navigating a Shifting Market
The real estate market is fluid, constantly in motion, waves crashing upon the shore and gently receding back to the sea. It is self-sustaining, part of an economic system designed to keep society as ...
Author Archive
Creating a Curated Experience
You would think understanding our clients wants and needs would be the first action of every agent, but many waste their time and their client's time running around aimlessly with no idea who the best fit is for a property. Four bedrooms, three...
The Principle of Sacrifice
We've all been there before -- we take on a listing with a glaring issue. We know from the outset overcoming this obstacle will be the key to selling the property. So, how do we get past a feature negatively impacting the property without tanki...
Calculating Cost to Build
How Much Will It Cost to Build My Dream Home?
It's a question we get asked all the time when listing land for sale or representing builders. Ultimately a difficult question to answer, but that's what we are here for! Handling the difficult que...
Finding Value in New Construction
Where Can I Find The Best Value in New Construction?
There is a correlation in real estate that seems obvious: the more square footage a home has, the more expensive it will be. While a useful rule of thumb, there is much more to the story.
...
The Art of Market Mastery
The Art of Market Mastery
The real estate market is changing. We hear about it every day in the news, from real estate agents, lenders, and neighbors. Everyone seems to have an opinion on where the market is now and where we are heading. I bet...
Lifestyle Marketing
Lifestyle Marketing in Action
When buying a home, we look at much more than the house itself. Walk the land it sits upon, try a few local coffee shops and restaurants, maybe take a lap on one of the trails around the nearby lake. There is a ...
